Over the last 25 years we have witnessed the amazing rise of Bill Gates and his firm Microsoft, the world leader in software for personal computers, which will prove to be the leading business of the end of the 20th century.
Success, however, has its downside: the company, which has its headquarters in Redmont (USA), is currently being attacked in the American courts under the anti-trust legislation because of its dominant position and may ultimately be obliged to break up. But Bill Gates is not finished yet. Pierre Bonnaure looks here at the different strategic options opened to him, including publishing the basic code for Windows on which he has built his wealth.
According to Pierre Bonnaure, Microsoft could yet win through by giving up its monopoly on software that is becoming out-of-date and by playing a pioneering role in the new generation of network computers.
Microsoft : le devoir d'innover
Cet article fait partie de la revue Futuribles n° 249, jan. 2000